First and foremost, CarShare Vermont is a mission-driven organization. We believe that this is the best way to prioritize our social change agenda, make business decisions that truly benefit our community as a whole (and not just private investors), and maximize the benefits of car-sharing. Rather than focusing on our bottom line alone, we strive to provide an accessible and affordable service that reduces overall car use while improving mobility for people of all income levels. If turning a profit was our primary goal, we might be forced to encourage people to drive our cars more than their own, or our pricing would reflect a service that only a few could afford. We’re also confident that financial self-sufficiency is simply a more sustainable business model than operating as a for-profit—and this means we intend to stick around and continue to direct our revenues and energy back into CarShare Vermont and the community we care so much about.